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Whitehall designs and manufactures an extensive range of decorative aluminum products. Since being acquired by WCP, Whitehall has expanded its product offerings and increased its productivity through accelerated production efficiencies and modernization of its foundry. Whitehall also has increased its revenue by opening two permanent showrooms in Atlanta and Chicago to supplement its existing catalog sales and distribution network.

Business & Technology Services Decorative home & garden products
Whitehall, Michigan
  Date of Investment:   
July 1996
WCP Pre-fund
Add-on Acquisitions

  • Old Century Forge May 2002
  • Flora and Fauna December 2001
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“Since the inception of our partnership with Waud Capital Partners in 1996, Whitehall Products has grown by 300%. Reeve Waud's support, guidance and encouragement have enabled management to completely transform the business to the benefit
of our customers, employees, suppliers and shareholders.”

Brad Bruns
President and Chief Executive Officer


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