For Immediate Release
Whitehall Products Acquires Old Century Forge
Whitehall, MI, May 24, 2002Whitehall Products LLC, an industry leader in the manufacturing and distribution of Accessories for the Home and Garden, announced the acquisition of Old Century Forge located in Montague, Michigan. Established in 1962, Old Century Forge manufactures a broad range of distinctive cast aluminum weathervanes, home address signs, patriotic symbols and outdoor accents. The product line is distributed via specialty retailers and commercial customers throughout North America, Asia and the Middle East.
Old Century Forge was founded in 1962 and was operated by several former Whitehall managers. Reuniting these two fine organizations represents a major opportunity to enhance customer service and to improve the merged companys overall competitiveness, explained Brad Bruns, Whitehalls President and CEO. He went on to say, Combined, both organizations bring more than 100 years of experience, leadership and innovation to the Home Décor and Garden Accent markets. This event marks another important step towards the achievement of Whitehall Products long-range growth and diversification plans.
Todd Scott, Old Century Forge General Manager stated, Both the Old Century and Whitehall customers will greatly benefit from the reunion of these companies. A broadened range of high-quality products and state-of-the-art manufacturing and distribution processes will make it easier for dealers to profitably take advantage of the fast growing Outdoor Décor market.
After a brief transition period, all operations will be merged into Whitehall Products existing Michigan-based facilities. Customers will have one convenient point of contact for service and support. The Old Century Forge brand and all products will continue to be manufactured and sold through the companys distribution network.
The completion of this transaction marks the third acquisition for Whitehall Products during the past year. In July of 2001, the company acquired Illuminator, a lighted address sign business and in December completed the purchase of Flora and Fauna, a manufacturer of brass and bronze garden accents. New product introductions for all brands (Flora & Fauna, Old Century Forge and Whitehall Products) will be featured at several upcoming summer Gift Shows including Atlanta, Dallas, New York, Los Angeles, and Denver. These products will also be exhibited at major Garden, Bird and Hardware shows throughout the United States.
Founded in 1941, Whitehall Products operates manufacturing facilities in the cities of Whitehall and Montague, Michigan and Tijuana, Mexico.
Renowned as the worlds largest manufacturer of Weathervanes, Whitehall is also a world leader in the sales of Personalized Name & Address Plaques. Over the past ten years the Company has also established a leadership role in the sales and distribution of fine accessories for the home and garden including Sundials, Birdbaths, Bird Feeders, decorative Tea Lanterns, elegant Hose Holders, Nature Hooks and decorative indoor/outdoor Clocks and Thermometers. These products are highly regarded for their elegance of design and incredible detail. Products are crafted from high-grade materials including aluminum, brass, bronze, copper and ceramic. Various paint process are utilized to achieve desirable colors and patinas.
Whitehalls Home and Garden Accessories are sold through Gift, Hardware, Lawn & Garden and other specialty retailers along with Mail Order Catalogs throughout the United States, Canada, Western Europe, Japan and Australia.